World of Warcraft has the biggest development team since years. But no matter how big the dev team is, the output of fresh content seems rather low in comparison to the first years of the game.
J. Allen Brack seemed very proud when he announced the WoW-team is bigger than ever before, and that they had a development team working both on content for the current expac and on the new expac simultanously.
While that sounds great in a PR setting, the truth is that blizzard still releases new content way too slow, and that their innovative power currently is limited to questionable new social features (twitter integration, the selfie cam) or redos of old content (mythic dungeons, timewalker).
The overall output rate of content seems lower than ever before. While this could also be an illusion, as blizzard focuses way more on a few components than they did before Mists of Pandaria.
Before Mists of Pandaria, Blizzard created new Daily quest hubs, new dungeons and new raids at least every 2nd big patch. With Mists of Pandaria they tried to streamline new content to new raids and new open world activities, which also means they focused on raids way more than they ever did before. The big part of the budget was being put into raids, and was not split onto dungeons, open world and raids equally anymore.
Nowadays, with WoD, raiding seems to consume the largest part of the development effort, while the classic raiding game only adresses a very few of blizzards large pool of different playstyles. LFR is missing replayability, as blizzard both added features to make queue times unbearable (as like role selection) and as they nerfed the extrinsic reward level to oblivion (based on organized raiders feedback), giving players no other reward than the narrative and a close to zero character progression.
LFR is a poor mans implementation of the raiding game. It is neither engaging nor very replayable, as the extrinsic rewards just dont offer incentive enough to play it more than once. Still, LFR has to be the great saturday night show for millions of players, which should offer more than lore thats only interesting once and rewards that actually help the player to progress.
In retrospective, it would probably be better to add a wide range of content, and not to focus on raids entirely, while the core raiding game itself focuses exclusively on organization and preparation, while it needs premade groups to work properly.
Deriving mass content from a component like raiding was the worst decision blizzard ever made. Instead of that, blizzard better should have accepted its niche existence and release content for it based on the real participation rate of very engaged players. Instead of LFR, blizzard should have added dedicated content which targeted the large audience and solo players, and not just reuse raiding content which was created for a few only.
Dont get me wrong, i dont want LFR to be removed. I just think raiding should not receive the focus it does today, and blizzard should offer diversified content and many options to play the game instead.
Raiding, no matter if there also is a version for the large audience, seems to be like a content-black hole that demands a high effort and a focus from the development team, which also means other content, innovations and new gameplay dont receive the love they actually should.